The sports shoe sector has been rapidly growing in recent years. Consumer demands are changing. Comfort, style, and sustainability are now at the forefront. So, what is the status of the sports shoe market in Turkey? Here are some data and analyses on this subject.
In 2023, the sports shoe market in Turkey is approaching $3.5 billion. The projected annual average growth rate for this market is around 10%. The young population in Turkey is one of the key factors supporting this growth. Among users aged 18-34, the percentage of sports shoe consumers is at 65%.
The competition among brands in the Turkish sports shoe market is increasing. 72% of consumers pay close attention to the brand and design when purchasing sports shoes. Prominent brands are drawing attention with their innovative designs. However, pricing strategies are also very important, as 60% of consumers follow discounts.
According to market research results, the impact of e-commerce is growing. Shopping habits are changing. In 2022, the proportion of consumers purchasing sports shoes online was 55%, while this rate has risen to 70% in 2023. Consumers are turning to online platforms to find more variety and better prices.
Additionally, environmental awareness is increasing. Sustainable products are gaining more attention. According to surveys, 50% of consumers stated that they prefer sports shoes made from eco-friendly materials. Brands are trying to respond to this demand by using recyclable materials. This trend presents new opportunities in the sports shoe market.
It is essential to develop strategies tailored to the preferences of different age groups. Young people seek more dynamic and colorful designs in sports shoes, while adults focus on comfort and durability. Brands can increase their market share by offering products that meet these diverse demands.
In conclusion, market research on sports shoes in Turkey provides valuable insights into consumer behavior. Brands need to analyze this data effectively to determine their strategies. By adopting innovative approaches in line with changing consumer demands, a competitive advantage can be achieved.
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