İzmir Market Research

Brief History of İzmir

Izmir joined the Macedonian Empire when Alexander the Great conquered the Persian Empire in the 4th century BC. The city, which later came under the rule of the Roman Empire, became an important trading center during the Roman period.

During the Byzantine Empire, Izmir became one of the important port cities of the Eastern Roman Empire. After the Seljuk Turks dominated the region, Izmir came under Turkish rule. With the conquest of Izmir by the Ottoman Empire, the city joined the Ottoman lands.

During the Republican era, Izmir developed into a modern city and entered the process of industrialization. Today Izmir is one of the most important economic and commercial centers of Turkey.

İzmir Statistics

Population: About 4.5 million

Area: 12,013 square kilometers

Geographical position: Izmir is located in the Aegean region and has the coast of the Aegean Sea.

Universities: Dokuz Eylul University, Ege University and Izmir Institute of Technology (İYTE)

Tourism: Izmir boasts ancient wonders (Ephesus, Bergama) and charming villages (Sirince, Alacati, Foca). In addition, the beautiful beaches of Izmir are also popular with tourists.

İzmir in Terms of Marketing Research

Izmir is an important market research center in Turkey's foreign trade. The city is an important city in terms of exports and imports. Ports, free zones and the strategic location of Izmir contribute to the development of foreign trade.

The export potential of Izmir is quite high. Izmir companies operating in many industries export their products to foreign markets. In particular, the automotive, textile, chemical, food and engineering industries make up an important share of Izmir's exports. Exporters from İzmir analyze international demand by conducting market research. They try to gain a competitive edge by offering products that meet these requirements.

Izmir is also an important import center from many countries. Izmir acts as a transit point for the distribution of materials from suppliers around the world to other parts of Turkey.